The Floria Sigismondi-directed clip finds Perfume Genius mastermind Mike Hadreas moving slowly around a stage littered with chairs while the camera cuts between him and what looks like a mass of flesh. As “Die 4 You” morphs from an atmospheric ballad into a flute-laden slow jam reminiscent of Sade, Hadreas’ moves become deliberate and elegant.
The “Die 4 You” clip follows the theatrical video for No Shape‘s lead single, “Slip Away.” No Shape marks Perfume Genius’ fourth album and follows 2014’s Too Bright. Hadreas recorded the album in Los Angeles with producer Blake Mills.
Perfume Genius will kick off a North American tour in support of No Shape tomorrow, May 10th, in Detroit.