Primark send shoppers rushing to stores after releasing a series of bridal themed products [Primark]
The pink floral number was teased by fashion bloggers and stylists on social media months ago, and is finally available to buy.
Primark announced the news on their Instagram, telling their 4.8 million followers the “perfect dress” was in stock.
Sharing the mid-length dress with a pair of ankle boots, the brand wrote: “Don’t look any further! We’ve found the perfect dress for you!”
However, there’s a catch, and fans of the high-street store quickly realised it wasn’t available in the UK.
Commenting, one social media user wrote: “Lovely but not in the U.K. Again!!”
Another added: “Why is this dress not sold in the UK?”
The dress – which has been likened to Topshop standards – was teased back in July on a stylist’s Instagram.
Wearing the cute number, Courtney Smith Style wrote: “Major love for this @primark number… i’m anticipating another sell-out dress! Not in stores yet so keep your eyes peeled.”
“Keep your eyes peeled!! Love this!!!” wrote one fan.
Another tagged their friend in the post and commented: “If you see this dress before I do, will you snap me up one?!”
While a third commented: “Adore it on you and those boots. Omg.”
Will Primark being this dress to Britain? Watch this space.
Original post: Allhappy wheels